Shad and several longtime members of this group sold Specialty Hybrids in these counties before that brand became part of Channel®. Today Indiana Specialty Group is an independent Channel SeedPro dealership.
The name carries a second meaning for us. Specialty means specialist: a group whose whole business is seed, on ground we know, with one person accountable for your plan.
THE GROUP
One person stays responsible for your plan.
Seed is the whole business at Indiana Specialty Group. You have one person to call about the recommendation and the questions that follow it. When another perspective would help, they bring someone else from the group into the conversation, and your contact stays involved.
Hope handles operations and customer support, including getting questions to the right person.
Find your county
Our core area includes Crawfordsville, Rockville, Covington, Waynetown, Linden, Veedersburg, Ladoga, and the towns and fields in between.
Showing all seven people.
Shad Schenck
Seed strategy & customer relationships
Shad has sold seed in these counties longer than anybody here. He grew up on a farm at Waynetown and worked with local farmers through Specialty Hybrids before that brand became part of Channel. He brings that history to the group’s field-by-field planning, starting with drainage, fertility, and how the ground changes within a field. His recommendations account for both the hybrid and how it will be grown, including population, management, and the rest of the farm’s acres. He puts more weight on consistency across seasons than on one product’s results in one year. Farmers also call him about land, leases, banking, and equipment. To Shad, making farm decisions easier means knowing the operation, respecting the farmer’s time, and staying involved after the seed is delivered. Away from work he’s with his wife, Sara, and their children, Sage and Strom, with time for hunting, fishing, and making maple syrup.
Brent started selling seed in 2025 and has helped his dad farm for about ten years. The family's Waynetown farm is a Hoosier Homestead more than 200 years old, and he'd like to be the eighth generation on it. He's a Purdue student with soils judging and drone experience, and he starts by learning the lay of the ground. He keeps showing up after planting.
DJ matches seed to the ground, the management, and what the farmer's trying to get done. He pays close attention to drainage and field variability, and to what makes one acre behave differently than the acre beside it. Farmers get straight recommendations from him and steady communication through the season. Outside work he's with his wife, Jennifer, and their daughters, Hope and Holly, and he'll get out for a round of golf with his nephew.
Jeremy has 11 years in seed and a lifetime around farming. He farms with his dad, David, in Montgomery County, so a recommendation has to work in a real operation before he'll make it. He's direct, he returns calls, and he's at his best when the seed plan and the management plan need to line up. Away from work he's with his fiancée, Janelle, his two daughters, and Wally, usually on a drive or at a Purdue basketball game.
John's a fifth-generation farmer from Linden who's sold seed for about 13 years. In 2026 he's growing his 33rd corn crop. What he sells, he grows, and he won't recommend a product he hasn't watched work on his own acres. He knows the ground between Crawfordsville and Lafayette, tight clay through loam. Away from work he's with his wife, Angela, their children Paige, Taylor, and Garrett, and their dog, Bug.
Seth grew up in Montgomery County and brings three years in seed and eleven years around farming, including about a decade with Waynetown Farms. He reads topography and soil type first and works out which hybrid fits from there. He works hard, he's loyal, and he's got the rest of the group behind him. He's also a full-time Crawfordsville firefighter, active in his church, a serious deer hunter, and a reliable source of bad jokes.
Hope keeps the work behind the scenes from falling through the cracks. She gets farmers to the right person here and makes sure questions and follow-up don't get lost. She joined Indiana Specialty Group out of college in May 2024 and grew up on her family's farm outside Veedersburg. Away from work she's with her husband, Austin, their cat, Annie, and a close circle of family and friends.
Not sure who covers you? Hope handles operations and will get you to the right person.
WHAT WE BELIEVE
How we treat the people who trust us with their farms
Some of our customers have been with Indiana Specialty Group for 10, 15, and 30-plus years. Trust like that takes time, and it rests on three things we believe.
01
Appreciation is something you show.
The people who plant our seed are trusting us with one of the biggest decisions on their farm. A thank-you at order time doesn't cover that. So we spend time with our customers doing things together that they wouldn't easily do on their own, and we include the people who matter to them, whether that's a wife, a son, or a dad. It's also why you won't see us pulling a wagon around a test plot.
02
We work for the whole family.
Good advice depends on knowing the operation and the people who run it, so we take the time to know both. That includes the next generation. We make a point of spending time with younger growers, because many of them will be making the decisions on these acres within the next five to ten years. We plan to be here for both generations.
03
Good traditions are worth keeping.
Consistency matters in a seed plan, and it matters in how we treat people. The customer fish fry has run every August for thirty years, and the dove hunt, sugar camp, and meals in the field at harvest have been on our calendar for years too. We have no plans to change any of them.
WHY FARMERS STAY
People find us because a customer put in a good word.
That only keeps happening if the years keep going well, so that's what we work toward. It's also why plenty of customers call us first when something on the farm needs an answer, whether it's a land deal, a lease, the bank, or a piece of equipment. We know a lot of the right people.
30 years of the same dinner
The fish fry, thirty years running
The customer fish fry has been going every August for thirty years. Nobody sells seed. There's dinner by the pond, fireworks after dark, and a family photo on the way out. A lot of the same families come back every year.
Traditions like this are how a working relationship becomes a long one. The families we work with trust us with one of the biggest decisions on their farm, and many have for decades. Showing up outside of order season is our way of saying that trust matters.
Seed is full-time work here, not something fitted around another job. Some of us still farm and nearly all of us grew up in it; that experience informs the work, but seed gets our whole week.
BWhy work with a specialist?+
You get someone whose primary responsibility is your seed plan. We’ve got time to study the lineup, walk fields, answer the June call, and carry what happened this year into the next recommendation.
CHow does the group work together?+
Your primary person stays accountable, then pulls in the right experience when another perspective helps. The group can recognize more patterns than one person alone.
Begin the conversation
Bring us one field. See how we think.
Tell us what the ground is doing and what you need from it. We’ll start there.
